Hyundai card case study free download as powerpoint presentation. Marketing strategy in early stageplace glocalization system alabama factory in montgomery. The korean credit card market has experienced a period of overheating due to a rapid expansion in the number of cards, reduced standards for issuing cards, etc. Hyundai card marketing strategy free download as word doc. The customers know about the latest breaking hyundai motor local news. Rga was chosen to lead strategy and creative for the launch of hyundais subbrand n in the beginning of this year. Nov 05, 2015 hyundai has sound strategy to succeed in luxury market, but new genesis brand will need time to grow stephanie brinley former contributor opinions expressed by forbes contributors are their own. Hyundai swot analysis strategic management insight.
Browse categories to find your favorite literature genres. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics. Hyundai card marketing strategy strategic management credit. Hyundai card case study credit card credit finance scribd. Marketing mix of hyundai motors hyundai motors marketing mix. The marketing approach includes a digital hub, compatible with different devices such as smartphones, tablets and computers. Marketing strategies of hyundai motors india ltd project.
The feel the feeling campaign is a collection of films inspired by. Jaewoo reported the marketing strategies to ted chung, president of hyundaicard. Nov 05, 2016 hyundais international rivals, such as toyota, ford, general motors and volkswagen, all have aggressively expanded in china, the u. Hyundaicards marketing strategy management study cases. Hyundai motor company stanford graduate school of business. Finding a balance between regional relevance and global branding hyundai canada has unveiled a new campaign that brings its marketing in line with its modern premium global positioning. Hyundai motor group prepared a long term strategy to enter into credit card industry.
They entered into the competitive korean credit card industry in the year 1999 as hyundai m card. Card market in south korea hyundai card ownership hyundai card marketing strategy in south korea hyundai card performance. Oct 12, 2012 marketing strategy in early stageprice market penetration strategylow price policy 1986, hyundai, excel 10. Formulation of product and brand building strategy is also a difficult task as the automobile companies has to recognize stage of the product in. Marketing strategies of hyundai motors india ltd, indian automobile industry, marketing strategies of hyundai santro, porters five force model, stp segmentation, targeting, positioning, swot analysis, ps of hyundai motor india.
Romance, fantasy, thriller, short stories, young adult and childrens books. The books homepage helps you explore earths biggest bookstore without ever leaving the comfort of your couch. Vice chairman of hmc ceo of kia former western illinois university masters in accounting president of hmc strategy, sales, marketing and finance keimyung university president of hmc president of hmc. Hyundai card travel library, opened in may 2014, is filled with 15,000 books and. Hyundaicards marketing strategy case analysis, hyundaicards marketing strategy case study solution, hyundaicards marketing strategy xls file, hyundaicards marketing strategy excel file, subjects covered consumer marketing credit cards market analysis market segmentation marketing management by chan soo park, ronald d. This scheme suggests that the seven positioning levels of. Thus, the key success factors of the hyundai card comprised of market segmentation, ecrm strategy, promotion development and the integration of customer information. The case discusses the marketing strategies of korea based hyundai motor company hmc in india. Chairman of hyundai motor chairman of kia former university of san francisco master in business admin. Hyundaicard was the top among its competitors in credit card industry. The secondary consumer target is college students who need style and speed. Hyundai auto america is the marketing subsidiary of hyundai, ltd. This can be defined as the lowprice strategy e nriched by the time factor. This case discusses the entry of hyundai motor corporation hmc into the united states.
The basic elements of a marketing strategy consist of 1 the target market, and. In 2005, hyundaicard formed a strategic alliance with gecf part of ge. The strategy has led to great success, hyundai card received a number one ranking in the koreas national customer satisfaction index. The authors may have disguised certain names and other identifying information to protect confidentiality. Jan 25, 2017 the marketing strategies aimed at increasing the frequency of use of the card with an aim to increase its profit. Hyundaicard focused on its customer needs, developed new credit card products, and provided different online marketing campaigns. Read free books online and download ebooks for free. Originality value draws together two streams within the marketing literature in an original way, and offers a framework for the conceptualization of an important element of marketing strategy in challenging market conditions.
Sep 29, 2008 a marketing link strategy is therefore a marketing plan designed to achieve marketing objectives. Marketing research, best business books, an imprint of the haworth press. Product and brand building strategies a study of hyundai motors. Hyundai cards marketing strategy essay 2310 words cram. Product and brand building strategies a study of hyundai. My business is a financial service for private business owners. Hyundais automated car strategy prioritizes cost and realistic timing. Hyundai card hangul is a credit card company under hyundai motor group. Besides doing penetration via television and radio media, hyundai card need to develop marketing strategy by wordofmouth and improve its online marketing strategy. Focusing mainly on digital channels, the car company targets the generation ioniq. The marketing approach includes a digital hub, compatible with different.
Product and brand building strategy is a part of marketing strategy and it plays an important role in the success of automobile companies. Hyundai cards marketing strategy yourhomeworksolutions. The nordic approach views relationship marketing as the confluence of interactive network theory, services marketing and customer relationship economics. Marketing strategies of hyundai in india target markets. Hyundai marketing strategy is differentiated marketing. Pdf park, jeongeun, sungho lee, choonwoo lee, and young yang 2010, a. Many people and analysts say that the most efficient strategy of hyundai cards success was innovative design. The company is doing promotions in the following ways press releases.
A marketinglink strategy is therefore a marketing plan designed to achieve marketing objectives. Marketing strategy in early stagepromotion warranty 11. Its creative business model forecasted hyundaicard holders would be pre. Its customer segmentation strategy focused on its customer needs. Hyundai canada adopts modern premium global positioning. Hyundaicard plans to enter into various international markets. Three new video ads from hyundai agency innoceans canadian office launched this week bearing the tagline new thinking, new possibilities.
In 2001, hyundai card had the worst performance in the industry. Marketing strategy of hyundai motors hyundai motors. The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing mix to delight customers. The marketing strategies aimed at increasing the frequency of use of the card with an aim to increase its profit. Here youll find current best sellers in books, new releases in books, deals in books, kindle ebooks, audible audiobooks, and so much more. The promotional and advertising strategy in the hyundai marketing strategy is as follows. Hyundais globalization strategy at the end of the 1990s that has been primarily built by global top10 strategy. Marketing strategies of hyundai by ishaan jain on prezi. Information will allow a company to decide on an effective supply posture to meet a market demand opportunity. Hyundai is also implementing a new marketing strategy around the new vehicle family. The closing reflections deal with the multiregional strategy of hyundai. Pdf a case study on winwin marketing strategy making project. Hyundaicard need to be credit card brand that customers would recommend to their friends most. So, hyundaicards largest shareholders became hyundai motor 31,6% and ge consumer finance 43%.
Hyundai motors have created a customercentric smart service which is helping it in increasing the credibility and efficiency in the aftersales service. Within a year of launch of its first product santro, hmil had emerged as the second largest. Product strategy used by hundai motors for its i10 and i 20 models affected the product strategy of maruti suzuki and it introduced innovative models like, ritz in india to address. The interactive network theory of industrial marketing views marketing as an interactive process in a context where relationship building is an area of primary concern for marketers. Marketing mix articles hyundai motor company is a multinational corporation that has its headquarters based in seoul in south korea and is associated with automotive industry. Find thousands of books to read online and download free ebooks. The primary consumer target is middle to upper income professionals, who need value for their money and comfortable ride in city conditions. Impact of hundai on marketing strategies of maruti suzuki. The strategy followed by hyundai card for marketing. However, the changes in industrial marketing strategy generally have. Cookbooks, crime, ebooks, fantasy, fiction, graphic novels, historical fiction, history.
It can be argued that marketing strategies used by hundai in terms of product, price, place, promotion etc have influenced the marketing strategies of maruti suzuki. Hyundai card presentation marketing strategy strategic. Marketing strategy in early stagepromotion warranty 2 years 24,000 miles 12. Hyundai card marketing strategy strategic management. Uniting digital marketing techniques with business strategy and established marketing models such. Hyundais automated car strategy prioritizes cost forbes. Hyundaicard was the first company in korea to introduce card brand marketing, using alphabet marketing, premium vip card program and card design marketing. Many people and analysts say that the most efficient strategy of hyundai card s success was innovative design. Hyundai has sound strategy to succeed in luxury market, but.
Write a full case analysis hyundaicards marketing strategy. Forbes takes privacy seriously and is committed to transparency. Hyundai follows an aggressive promotional strategy in its marketing mix. Hyundai cars, sedans, suvs, compacts, and luxury hyundai. Hyundaicards marketing strategy chan soo park and ronald d. To promote n series, hyundai partners with rga and old spice director tom kuntz for a series of ads that poke fun at luxury consumption. Marketing strategy in early stageprice market penetration strategylow price policy 1986, hyundai, excel 10. This card proceeded to be a success and jump started their dive into the credit card industry to a full. In may 2003, hyundaicard launched its flagship credit card hyundai card m and in february 2005, the black card, the first superpremium brand, targeting the top 0. Discover and read free books by indie authors as well as tons of classic books. Globalization, firm organization and interfirm market relations exports are the engine of the contemporary korean motor vehicle industrys success. Stobern sie jetzt durch unsere auswahl beliebter ebooks aus verschiedenen genres wie krimi. Competitive strategies of hyundai card by gahee yoon on prezi. Dec 09, 2016 hyundai is also implementing a new marketing strategy around the new vehicle family.
Hmc entered india by establishing its wholly owned subsidiary hyundai motors india limited hmil in 1996. This research analyzes the marketing strategy of hyundai auto america. With its tie with hyundai motor group, the company branded itself as hyundai m card. Case analysis for hyundai card free essays, term papers. It started off by attracting buyer to consider using the card to purchase hyundai automobile by offering discount. Formulation of product and brand building strategy is also a difficult task as the automobile companies has to recognize stage of the product in its lifecycle and then frame the strategies. Camp ii wrote this case solely to provide material for class discussion.
Hyundaicard entered the competitive korean credit card industry in 1999 and branded itself as hyundai m card see exhibit 2. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. Essay about hyundai cards marketing strategy 2311 words. Hyundaicards marketing strategy case solution and analysis. Hyundai outlines the social strategy driving its latest new car launch cmo dean evans shares how the carmaker builds out its social campaigns and offers insight on hyundais new. Late last year, chris perry, marketing communication director at hyundai motor america, got a call hed been. Marketing mix of hyundai motors hyundai motors marketing mix december 30, 2018 by hitesh bhasin tagged with. Hyundai outlines the social strategy driving its latest new car launch cmo dean evans shares how the carmaker builds out its social campaigns and. This paper is a case study of hyundai card companys recent. For example, marketing objective may relate to becoming the market leader by delighting customers. The eight propositions suggest fruitful directions for further academic research. Hyundaicard marketing strategy essay 1964 words cram. Hyundai card case study credit card credit finance. They joined in as the market follower, challenging the highly competitive credit card industry in korea.
Hyundai s globalization strategy at the end of the 1990s that has been primarily built by global top10 strategy. Introduction hyundai cards, sponsored by hyundai kia automotive group, was established in 1999. Hyundais turnaround strategy comes to fruition director of marketing lawrence hamilton shares how a threeyear transformation of its marketing strategy has begun to pay dividends. Hyundai card presentation free download as powerpoint presentation.